About us

Hi, friends of Soulwaxx! 👋

I'm Bart, the person behind Soulwaxx Care.

I've been active in the automotive world for over 16 years: five years at BR-Performance and then eleven years at BMW, among other roles as a purchasing manager. There, I saw how much difference proper care makes. A well-maintained car not only stays beautiful longer, but also retains its value better. And honestly? My passion doesn't stop at cars. Motorcycles and bicycles also love to get the attention they deserve. 😊

Soulwaxx Care was born from a long-held dream: to build something beautiful myself that I could truly be proud of. I didn't just want to offer off-the-shelf private-label products that you can find everywhere. That's why at Soulwaxx Care, we truly started from scratch.

Together with the manufacturer and the lab staff, we tested and adjusted our products until everything was absolutely perfect. We also designed and built the labels and the webshop ourselves. To this day, we still fill and label each bottle by hand. A lot of work? Absolutely! 😅 But precisely because of this, every product literally passes through our hands before it reaches you.

So, behind Soulwaxx Care isn't a large, impersonal company, but a small Belgian brand with a lot of passion and a big dream. We want to grow step by step into a strong, reliable, and affordable brand that will still be around in the long term. 💪

We are genuinely grateful for every order, every review, and everyone who gives Soulwaxx Care a chance.

Thank you for being part of our story. We've only just begun! ❤️